Over the course of a year, I partnered with Untamed Auto — a Toronto-area detailing shop in the middle of a major pivot — to build their digital presence from the ground up. Under new ownership, the business was transitioning from a standard detailing shop into a destination for exotic and luxury vehicle owners. That meant building not just an audience, but an entirely new brand identity online. The Challenge
The previous business had almost no digital footprint, and what existed didn’t reflect the new direction. The goal was to establish Untamed Auto as a credible, premium name in the luxury auto space — and convert that new audience into booked services.
SEO
We targeted high-intent keywords like “luxury car detailing Toronto” and built out their content and technical SEO from a near-zero baseline.
- Traffic grew from 400 to 2,000 monthly sessions in 12 months
- 14 keywords reached page 1, with 6 in the top 3 positions
- Organic inquiries made up 38% of all new leads by year’s end
Social Media
We built their Instagram and Facebook from scratch, leading with quality over quantity — detailed vehicle photography, shop content, and owner features.
- Grew to 500+ followers on Instagram
- Sustained a 6.4% engagement rate
Email Marketing
A segmented list built through lead magnets and post-service follow-ups, sending monthly content tailored to luxury vehicle owners.
- 0 to 2,400 subscribers in one year
- 41% open rate, 6.8% click-through rate
- $34,000 in bookings attributed to email
WeChat Video Campaign
To reach affluent international students in the Toronto area, we developed a heavily produced video ad campaign distributed through WeChat — a platform most competitors weren’t using at all. The campaign targeted Chinese international students with high disposable income, positioning Untamed Auto as the shop for owners who care about their vehicles. The video creative was produced to match the premium feel of the brand.
- 1,500+ views on a $900 budget
- $0.60 cost per view
- 30 leads generated
- 8 bookings converted — a 27% conversion rate
The Result
In one year, Untamed Auto went from virtually no digital presence to generating over 60% of new clients through digital channels — all while establishing a brand new identity in a more competitive, higher-value market.